For the premiere of the Warner Bros. fright movie, Annabelle, we were asked to deliver a unique opportunity for guests to meet the real life Annabelle doll. We designed and built an interactive set at the premiere event, displaying the Annabelle doll sat on a shelf, exactly as she does in the film. Members of the press were then invited to meet Annabelle, if they dare.The spine-chilling results were delivered as instant prints and our in-built social media facilities allowed guests to immediately share proof of their bravery across various platforms.